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VOV

BIRTH

VOV, the pioneer of popularization of color makeup in Korea

Launched in 1998, VOV was set out to popularize professional makeup for the popularization of color makeup and introduced as a professional brand of modern and stylish color makeup for everyone.

PHILOSOPHY

The pleasure expression, the eye-catching thrill, and the confident beauty

VOV is a brand specialized in color makeup that not just provides the criteria for beauty, but studies the psychology and lifestyle of women to discover the hidden charm of women to realize the dream for beauty. This reasonably priced brand offers trendy colors and style that quickly discover the sensibility and beauty of each and every customer… The color makeup brand that creates your unique creativity with smart ideas - that is VOV.

CONCEPT

You will become ‘Sexy & Lively’ as soon as you meet VOV…

VOV’s sexy is not typical sexy. VOV pursues sexy that is full of life, uplifting, and easy to follow for anyone.

TARGET

Young women between 25 and 35 who pursue their own styles, shops for smart value, and has sensible emotions to transform all the time.

KEY WORD

NATURAL, LIVELY, POP ROUTINE, BRISK

CASTLE DEW

BIRTH

Make yourself stand out and confident.

Every woman’s dream to create your unique beauty to make you special has been contained in a preciously radiant jewel box.

CONCEPT

You are invited to CASTLEDEW, the makeup with jewel-like radiance.

CASTLEDEW is a makeup brand that is inspired by jewelry that cherishes eternal sparkle and glamour for wondrousness. It presents the makeup of light that is as splendid and wondrous as a jewel.

TARGET

Women between 25 and 35 who wish to express their confident beauty with splendid and glamorous makeup inspired by jewelry.

KEY WORD

INTELLIGENT, ELEGANT LUXURY, PROUD

VOV HOMME

BIRTH

Fast and instant skincare presenting youthful skin for the grooming generation

<VOV HOMME> is a premium skincare brand for men that has introduced an innovative glooming solution to fulfill men’s skincare needs fast and easy.

CONCEPT

VOV HOMME, the grooming skincare for youthful skin

SMOOTHING - Controls excess sebum and enlarged pores for smoother skin.
BRIGHTENING - Blocks melanin pigmentation that darkens the skin to clarity dull skin.
LIFTING - Quickly supplies moisture and nutrition for hydrated and plump skin.

TARGET

Modern urban men in 2535 who wish to complete their own grooming style with anti-aging and whitening for younger, brighter skin.

KEY WORD

GROOMING, CONVERGENCE SPEEDY

20' FACTORY

CONCEPT

A fun trend generator for the 20s

This is VOV’s funky stylish makeup line for the wits, edge, and funky of women in their 20s to satisfy their sensibility for new transformation. Leads the makeup trends with unique concepts, new textures, and original colors for dramatic transformation.

TARGET

Presents fun, funky makeup for the factory girls in 1823 for comfortable styling.

KEY WORD

FAST BEAUTY, TRENDY, FUNKYGORGEOUS, TRENDY, UNIQUE, WIT

Speed UP! The latest beauty items

Creating new trends, this place is the trend generator of VOV, a specialized makeup brand.

Hot & New! Witty collaboration

Presents much more than makeup for the factory girls who perceive makeup as a culture through collaboration with hot illustrators, photographers, and stylish celebrities.

Amazing! Amazing makeup before & after

Choose to look innocent or sexy… The strength of VOV as a specialized color makeup brand is maximized to create dramatic results for the 20s who dream of transformation all the time. You can transform with amazing looks with various colors that are perfect for you.